LOCATING THE CHOIR, THEN PREACHING TO THEM

“[SXSW] is a four-day event in which everyone who already knows about both those products is already down there. It’s a ton of fun, meeting all the people who have [been] pitching for you and supporting your stuff.”

Foursquare founder Dennis Crowley, admitting that his company’s marketing push against rival geolocation service Gowalla at the South By Southwest Conference in Austin reaches no new customers, Fortune.com, 12 March 2010

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