FISH TALE

“We’re going to be broader to reflect the maturing of the tech industry. It’s also important to be much more global than it was.”

Red Herring editor Joel Dreyfuss, on his plan to tank the magazine exactly the same way it went under the first time, San Francisco Chronicle, 27 October 2004

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SOMEBODY ELSE’S INVENTORY

“We don’t bring in any material to the factory until it has been ordered by the customer.”

Dell engineer Steve Lawton, exposing the fiction that lets Dell claim the parts piling up in a corner of its factory don’t actually belong to it, News.com, 27 October 2004