PLUS, WE DON’T HAVE TO FLY THEM TO SXSW

“We really thought carefully about it and wanted to find a special environment where we really could grow these teams and grow these careers and work with customers, work with people who use Facebook.”

Facebook head of online operations Brady Burnett, on why the Silicon Valley-based social network has chosen to exile its customer-service drones to Austin, KVUE, 12 March 2010

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LOCATING THE CHOIR, THEN PREACHING TO THEM

“[SXSW] is a four-day event in which everyone who already knows about both those products is already down there. It’s a ton of fun, meeting all the people who have [been] pitching for you and supporting your stuff.”

Foursquare founder Dennis Crowley, admitting that his company’s marketing push against rival geolocation service Gowalla at the South By Southwest Conference in Austin reaches no new customers, Fortune.com, 12 March 2010