AROUND HEADQUARTERS, WE ASK THE SAME THING ABOUT OUR MARKET SHARE

“A lot of people are going to be asking, ‘Where did the computer go?’ It’s around here somewhere and I just can’t find it.”

Apple executive Phil Schiller, introducing a new barely-there desktop computer, Wired News, 31 August 2004

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THE NONFACTUAL KIND OF FACTUAL INFORMATION, THAT IS

“Our customers continue to value information comparing the various vendor technology offerings. We believe it is important to continue to provide this kind of factual information.”

Microsoft UK manager Tracey Pretorius, on a finding by British advertising regulators that its ads claiming Linux was more expensive were misleading, eWeek, 25 August 2004