INVASION OF THE BUSINESS-PLAN SNATCHERS

“There’s a whole upshot of new companies and startups taking off and it’s much more effective to be part of the community.”

Microsoft VP Tod Nielsen, on his company’s efforts to blend invisibly with the Silicon Valley startup crowd, so that the resistance ends quietly, Marketing Computers, 1 August 1999 (issue date)

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WE’RE PAST DENIAL AND INTO GRIEF, OKAY?

“Although we think PCs will remain the central device of the information revolution, we certainly admit that there will be other devices.”

Microsoft president Steve Ballmer, detailing a new strategy in much the same way his colleague Paul Maritz admitted on the stand in the antitrust trial that he was, in fact, a Microsoft executive, San Jose Mercury News, 23 July 1999