SECRETLY, WE THINK SOME OF OUR READERS LIKE THAT STUFF

“We’re trying to make our readers not feel like we’re slapping them in the face as we explore this new world.”

Popular Science editor-in-chief Mark Jannot, on pricing his iPad edition at what the market will bear, Apple 2.0, 30 April 2010

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RENDER UNTO STEVE THE THINGS THAT ARE STEVE’S

“It has come to our attention that Gizmodo is currently in possession of a device that belongs to Apple. This letter constitutes a formal request that you return the device to Apple. Please let me know where to pick up the unit.”

Apple general counsel Bruce Sewell, finding himself in the unusual role of corporate lost-and-found department in order to retrieve an iPhone prototype from mischievous gadget bloggers, Gizmodo, 19 April 2010