SECRETLY, WE THINK SOME OF OUR READERS LIKE THAT STUFF

“We’re trying to make our readers not feel like we’re slapping them in the face as we explore this new world.”

Popular Science editor-in-chief Mark Jannot, on pricing his iPad edition at what the market will bear, Apple 2.0, 30 April 2010

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NOW, WE’D LIKE THEM TO MOVE BACK

“Apple has a long relationship with Adobe. In fact, we met Adobe’s founders when they were in their proverbial garage.”

Apple CEO Steve Jobs, on his frustrations with uppity software makers who don’t know their place, Apple.com, 29 April 2010

RENDER UNTO STEVE THE THINGS THAT ARE STEVE’S

“It has come to our attention that Gizmodo is currently in possession of a device that belongs to Apple. This letter constitutes a formal request that you return the device to Apple. Please let me know where to pick up the unit.”

Apple general counsel Bruce Sewell, finding himself in the unusual role of corporate lost-and-found department in order to retrieve an iPhone prototype from mischievous gadget bloggers, Gizmodo, 19 April 2010