THE BRAND CALLED WHEEE!

“I think about our brand and how our brand comes across to consumers as being this really fun and delightful and friendly brand, I think about what other big company has that same brand identity? And Google is at the top of that.”

Picnik CEO Jonathan Sposato, on selling his online photo-editing startup to Google for a bunch of lava lamps and free food, TechFlash, 1 March 2010

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