GOOGLE+ OR MINUS A FEW HUNDRED MILLION USERS

“The Google+ app you see out there today is used by hundreds of millions of users…. I don’t want to talk about numbers.”

Google+ chief David Bresbis, showing a very un-Googley aversion to quantifying his social network’s results, Recode, 7 October 2014

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THE FIRST STEP IS ADMITTING YOU HAVE A PROBLEM

“The challenges are substantial, but the opportunity to make Google more collaborative and relevant to users wherever they are is enormous.”

The developers behind Google’s social network, openly admitting they have a problem with relevance, Google+ Developers, 20 March 2013

CONVERSATION IS A LOST ARTIFICE

“We continue to talk to Google frequently and on an ongoing basis. They are a company that’s doing several different things right now. Those conversations have a complexity to them that is different than our conversations with the company.”

Twitter CEO Dick Costolo, putting the “skate” in “obfuscate” while discussing his former employer, Business Insider, 1 May 2012