“Purple is the color of innovation and ingenuity. It’s fun and youthful, but also courageous and daring. It represents a spirit of individuality but also a sense of connectedness with others.”
Nick Chavez, a Yahoo brand manager, on the company’s “Start Wearing Purple” campaign, Yodel Anecdotal, 15 September 2008
Tags: Nick Chavez, Start Wearing Purple, Yahoo
