THAT HIP WE-SPENT-OUR-SEED-MONEY-ON-LAPTOPS LOOK

“[The target market is a] dot com that doesn’t know if it’s going to be around in a week, but wants to look cutting edge.”

Leo Suarez, a laptop marketer at IBM, on the already-promising resale market for the yet-to-be-rolled-out Thinkpad 240, Wired News, 27 June 2000

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