“Claudia Schiffer is an avid Palm user and recognizes the opportunity to market an elegant, powerful and simple-to-use technology to the fashion-conscious public.”
Palm chief marketing officer Satjiv Chahil, on his company’s sex-sells distribution strategy, driven by the demographic overlap between predominantly male, geeky Palm users and predominantly male, geeky Claudia Schiffer fans, CNNfn.com, 2 August 2000
Ditherati: See the Digerati Dither, Daily 