“We’ve dialed back our cash-based marketing expenses, yet we’re still driving over 2.5 million users to our Web sites each month.”
Salon.com CEO Michael O’Donnell, raising questions about why his company spent liberally on TV ads in the first place, prompting belt-tightening layoffs earlier this year, San Francisco Examiner, 3 August 2000
Ditherati: See the Digerati Dither, Daily 