THINKING OUTSIDE THE GOAL BOX

“I’ll run [the Washington Capitals hockey team] and manage it like a fan does. I hope to be the voice of the fan, like I was the voice of the member at AOL.”

America Online executive Ted Leonsis, explaining why he’s going to be dicking around with the sports team he bought rather than coming up with a strategy to save AOL’s broadband bacon, The Washington Post, 13 May 1999

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