“New media are by definition transactional. We need to work more closely with advertisers and marketers to create content that meets their needs. We must develop new ground rules.”
New York Times chairman Arthur Sulzberger, on the need to discard old standards of newsroom independence to further business goals — like the recent series of hit pieces on Amazon.com that neglected to mention that the Times was in bed with Barnesandnoble.com, MSNBC.com, 5 May 1999
Ditherati: See the Digerati Dither, Daily 