NEXT TIME, WE WON’T PRE-ANNOUNCE THE PRE-ANNOUNCEMENT

“The company has learned a lot of valuable lessons about pre-announcing products.”

Iomega marketeer Craig Rathbun, attempting to induce a phase shift in his company’s Clik vaporware at Comdex, Wired News, 17 November 1998

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s