Archive for November 18th, 1998

NEXT TIME, WE WON’T PRE-ANNOUNCE THE PRE-ANNOUNCEMENT

November 18, 1998

“The company has learned a lot of valuable lessons about pre-announcing products.”

Iomega marketeer Craig Rathbun, attempting to induce a phase shift in his company’s Clik vaporware at Comdex, Wired News, 17 November 1998

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