I HATE 1-800 NUMBERS, TOO — DO SOMETHING ABOUT THOSE

“This appeals to people who are looking for a particular site and can’t remember a URL, and for whom the whole approach of typing in ‘www.companyname.com’ doesn’t feel good.”

Abe Hirsch, director of business development for AltaVista, for whom the whole approach of registering “www.altavista.com” never worked, on his company’s new RealName service to make sure fools and their Web sites are not parted, News.com, 6 May 1998