“Java is a technology whose value is near infinite to the Internet, and a brand that’s inseparably a part of Sun (and our profitability). And so next week, we’re going to embrace that reality by changing our trading symbol, from SUNW to JAVA.”
Sun Microsystems CEO Jonathan Schwartz, on changing the company’s stock-ticker symbol to highlight aging software that, in fact, makes up a vanishingly small part of Sun’s profitability, Jonathan’s Blog, 24 August 2007
Ditherati: See the Digerati Dither, Daily 