HEY, BUDDY, WE’RE REPOSSESSING THE MUSCLES

“What we’re doing is giving players the right to use these items for a period of time. But that doesn’t mean they own the items. That’s like getting a gym membership and saying you own the equipment. You don’t.”

Sony executive John Smedley, on cracking down on Everquest players who trade virtual items they gained through hours of play, Los Angeles Times, 16 May 2005

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