WE THOUGHT IF THEY WERE GOING TO SUCK, THEY’D HAVE DONE IT SOONER

“We underestimated the likelihood and significance of competition, primarily from Blockbuster and Amazon.”

Netflix CEO Reed Hastings, on slashing prices to stem customer defections to cheaper DVD rental services, News.com, 5 November 2004

http://news.com.com/2100-1026_3-5439388.html