UNDERPRICING YOUR STOCK: $684 MILLION. DAY-OF-IPO PUBLICITY: PRICELESS

“[Google’s] other big mistake was that if they had priced this at $50 or $60, then all of a sudden if the company was trading at $85 of $100, they could have really built momentum.”

Internet entrepreneur Mark Pincus, displaying the math skills he honed during the dotcom bubble, The New York Times, 19 August 2004

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