“I haven’t spoken to any people who say I love pop-ups, send me more of them. But they are part of a quid pro quo. If you want to enjoy the content of a website that is free,the pop-ups come with it.”

David Moore, CEO of online advertising firm 24/7 Real Media, ignoring the fact that pop-up ads make it impossible to read a website, let alone enjoy it, The New York Times, 19 January 2004

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