“They knew it would create marketing. It’s the guerrilla marketing that Ogilvy cherishes so much.”
San Francisco supervisor Gavin Newsom, on the city’s imposition of a $100,000 fine against IBM for having its ad agency etch peace symbols, hearts, and penguins on municipal sidewalks, ZDNN, 28 November 2001
Ditherati: See the Digerati Dither, Daily 