“They knew it would create marketing. It’s the guerrilla marketing that Ogilvy cherishes so much.”

San Francisco supervisor Gavin Newsom, on the city’s imposition of a $100,000 fine against IBM for having its ad agency etch peace symbols, hearts, and penguins on municipal sidewalks, ZDNN, 28 November 2001

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s