“We think the marketer’s interest in targeting is equal to the user’s interest in relevance.”
Ted Meisel, CEO of pay-to-play search engine GoTo.com, on the virtues of Web payola, The New York Times, 4 June 2001
“We think the marketer’s interest in targeting is equal to the user’s interest in relevance.”
Ted Meisel, CEO of pay-to-play search engine GoTo.com, on the virtues of Web payola, The New York Times, 4 June 2001