MISTAKES — AND COMMERCIALS — WERE MADE

“The clients made mistakes by not defining the concepts of their businesses well enough. But the agencies made mistakes, too, not questioning if the business model was right and whether people really wanted to buy dog food over the Internet.”

Goodby Silverstein creative director Rich Silverstein, on the coming shakeout in dot-com advertising budgets (and why he’s not bitter about losing the Pets.com account to TBWA/Chiat/Day), The New York Times, 18 April 2000

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