WE SPEND AT LEAST 30 SECONDS ON OUR FORECASTS

“You can build a forecast in about 10 seconds by sitting in a room and guessing. Sometimes I fear that folks think that’s how we do it.”

Jupiter research chief Evan Cohen, revealing how holiday e-commerce figures are cooked up, The New York Times Magazine, 19 December 1999

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s