WE TRY HARDER THAN, UM, THAT OTHER DIVISION

“It’s like Hertz and Budget. Hertz is the largest and most dominant, but Budget has a brand name you’ve heard of and that is a good alternative in the value space.”

America Online executive Audrey Weil, on the sub-brand Compuserve Internet service she runs, The New York Times, 27 September 1999

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s