OR SHOULD THAT BE “IRONIC”?

“Those of us who like postmodern ironic humor really appreciate the fact that the most successful e-commerce is the product that this medium was supposed to eliminate.”

Rick Ayre, a vice president at Amazon.com, on how, like, it’s all cool and junk that his company uses a Third Wave technology to sell a Second Wave product, The Washington Post, 10 July 1998

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