“We think that advertising designed to create brand awareness or corporate images is not going to work on the Web because it is a channel where you want to do something that you’ve already decided to do. So print is the right way to promote brand image and awareness.”
Pat McGovern, founder and chairman of trade publisher IDG, whose laughably bad Web sites certainly couldn’t be related to its lack of appeal to online advertisers, The European, 29 March 1998
Ditherati: See the Digerati Dither, Daily 