“This is about extending our content offerings so that we’re relevant to both a mass and a niche audience.”
Yahoo executive James Pitaro, on buying cheap-articles factory Associated Content, PaidContent.org, 18 May 2010
“This is about extending our content offerings so that we’re relevant to both a mass and a niche audience.”
Yahoo executive James Pitaro, on buying cheap-articles factory Associated Content, PaidContent.org, 18 May 2010
“We’ve been compared a lot to Google over the past year and we think we’re really different than Google and Google has a great spot in consumer’s minds and so does Yahoo, and so we were trying to make sure that people understood that we know we’re really different and we think we’re really different and the comparison is a juxtaposition. It doesn’t really make a lot of sense.”
Yahoo chief marketing officer Elisa Steele, summing up her company’s advertising strategy in a single sentence, PaidContent.org, 7 May 2010 via usb geeks
“This comparison with Google is like trying to compare apples and oranges.”
Yahoo CEO Carol Bartz, admitting there’s no comparison between her faded, 15-year-old Internet portal and its vastly more successful neighbor to the north, CNBC, 2 March 2010
“Purple is the color of innovation and ingenuity. It’s fun and youthful, but also courageous and daring. It represents a spirit of individuality but also a sense of connectedness with others.”
Nick Chavez, a Yahoo brand manager, on the company’s “Start Wearing Purple” campaign, Yodel Anecdotal, 15 September 2008