“Purple is the color of innovation and ingenuity. It’s fun and youthful, but also courageous and daring. It represents a spirit of individuality but also a sense of connectedness with others.”
Nick Chavez, a Yahoo brand manager, on the company’s “Start Wearing Purple” campaign, Yodel Anecdotal, 15 September 2008
“I would like to tell you about a number of organizational changes that will help us achieve our goals to better serve our customers, accelerate the speed of making fast, smart decisions, and create cleaner lines of accountability across key leaders.”
Yahoo president Sue Decker, on booting a rival executive to make way for an ally in a corporate reorganization, in an internal memo published by AllThingsD.com, 29 August 2007
“We want to create great online content … and also something that is more than a glorified Internet ad at the same time.”
BermanBraun cofounder and former Yahoo media executive Lloyd Braun, on signing a deal to create ads masked as entertainment for Pepsi, AllThingsD.com, 18 July 2007
“How is it that a board set up by Congress would ask a growing business to pay more than 100% of its revenues in royalties? We’re all asking ourselves that question and, to be honest, still scratching our heads a bit.”
Yahoo Music general manager Ian Rogers, on his company’s abject failure to lobby for more profitable song-licensing fees, Yodel Anecdotal, 25 June 2007
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