PARTYING, YOU’RE DOING IT WRONG

“You can end up with many of the influentials that you want all in one place. It makes for very efficient networking and very efficient partying.”

Blip.tv COO Dina Kaplan, on how SXSW lets her maximize her ROI on carousing, Media Decoder, 15 March 2010

NO VALUE @-ED

“It’s not an ad platform, it’s an ‘@’ platform.”

Twitter CEO Evan Williams, on how he plans to make money by having other Web companies send him traffic for free, CNET News, 15 March 2010

IN PRACTICE, WE FAVOR FOUNDERS RUNNING

“At Andreessen Horowitz, we favor founders running the company.”

Venture capitalist Ben Horowitz, whose business partner, Marc Andreessen, has studiously avoided the role of CEO throughout his career as a company founder, on the same day that Andreessen-backed startup Ning saw a cofounder step down as CEOTechCrunch, 15 March 2010

PLUS, WE DON’T HAVE TO FLY THEM TO SXSW

“We really thought carefully about it and wanted to find a special environment where we really could grow these teams and grow these careers and work with customers, work with people who use Facebook.”

Facebook head of online operations Brady Burnett, on why the Silicon Valley-based social network has chosen to exile its customer-service drones to Austin, KVUE, 12 March 2010

LOCATING THE CHOIR, THEN PREACHING TO THEM

“[SXSW] is a four-day event in which everyone who already knows about both those products is already down there. It’s a ton of fun, meeting all the people who have [been] pitching for you and supporting your stuff.”

Foursquare founder Dennis Crowley, admitting that his company’s marketing push against rival geolocation service Gowalla at the South By Southwest Conference in Austin reaches no new customers, Fortune.com, 12 March 2010