DON’T BE HOWEVER EVIL

“Concentrate all of our efforts in building up numbers as aggressively as we can through whatever tactics, however evil.”

YouTube cofounder Steve Chen in 2006, on how he inflated YouTube to a $1.65 billion sale to Google, in an email revealed in a Viacom court filing, MediaMemo, 18 March 2010

THE BRAND CALLED WHEEE!

“I think about our brand and how our brand comes across to consumers as being this really fun and delightful and friendly brand, I think about what other big company has that same brand identity? And Google is at the top of that.”

Picnik CEO Jonathan Sposato, on selling his online photo-editing startup to Google for a bunch of lava lamps and free food, TechFlash, 1 March 2010