NO, WE SAID THAT WE’VE REACHED *OUR* LIMITS

“I’ve lost track of the number of times people have said the personal computer has reached its limits.”

Microsoft CEO Steve Ballmer, on the potential for computers to run spyware and virus programs ever faster, BusinessWeek, 13 May 2005

HEY, BUDDY, WE’RE REPOSSESSING THE MUSCLES

“What we’re doing is giving players the right to use these items for a period of time. But that doesn’t mean they own the items. That’s like getting a gym membership and saying you own the equipment. You don’t.”

Sony executive John Smedley, on cracking down on Everquest players who trade virtual items they gained through hours of play, Los Angeles Times, 16 May 2005

RADIO KILLED THE RADIO STAR

“We really need more listeners to come in, to make podcasting in general more attractive for advertising.”

Former MTV veejay Adam Curry, on why his getting a conventional radio show will help convince people that Internet audio is a viable medium, Wired News, 14 May 2005

THIS TIME, WE SAVED TIME BY NOT AIMING

“Xbox 1 was very much ready, fire, aim.”

Microsoft executive J Allard, on avoiding the mistakes made designing the first Xbox game console, The New York Times, 13 May 2005

IF AT FIRST YOU DON’T SUCCEED, SELL IT ANYWAY

“In principle, you can only throw products onto the market and then learn from your mistakes.”

Microsoft chairman Bill Gates, who couldn’t possibly be spending enough to get things right the first time on his measly $6 billion R&D budget, CNNmoney, 12 May 2005