THE NETWORK IS THE STOCK PROMOTER

“Java is a technology whose value is near infinite to the Internet, and a brand that’s inseparably a part of Sun (and our profitability). And so next week, we’re going to embrace that reality by changing our trading symbol, from SUNW to JAVA.”

Sun Microsystems CEO Jonathan Schwartz, on changing the company’s stock-ticker symbol to highlight aging software that, in fact, makes up a vanishingly small part of Sun’s profitability, Jonathan’s Blog, 24 August 2007

OUT OF SIGHT, OUT OF THEIR MINDS

“As always, we’re looking to improve the experience with you in mind.”

An anonymous YouTube staffer, explaining how the site has “improved” its videos by overlaying ads on top of them, The YouTube Blog, 21 August 2007

THE IMPERFECT TERM

“The collaboration of these three companies is like a perfect storm.”

MTV executive Van Toffler, likening his company’s new music venture with RealNetworks and Verizon Wireless to a boat about to be capsized, leaving everyone aboard dead, News.com, 21 August 2007

THE DAY THE MUSIC SIGHED

“With RealNetworks and Verizon Wireless, we’re creating a unique and engaging experience that also reflects our own strategy of allowing fans to go narrow and deep into the musical genres they love.”

MTV Networks CEO Judy McGrath, introducing a new online music service while failing to understand that her company is all about being shallow, RealNetworks.com, 21 August 2007

MR. SOMEONE-ELSE-ALREADY-FIXED-IT

“In the first six months of the year, we have accomplished more in terms of a turnaround, in terms of fixing products and the platform, than in the past three years.”

AOL CEO Randy Falco, on taking credit for the accomplishments of his predecessor, The New York Times, 20 August 2007