WE SPEND AT LEAST 30 SECONDS ON OUR FORECASTS

“You can build a forecast in about 10 seconds by sitting in a room and guessing. Sometimes I fear that folks think that’s how we do it.”

Jupiter research chief Evan Cohen, revealing how holiday e-commerce figures are cooked up, The New York Times Magazine, 19 December 1999

NO, BUT THAT’S A HELL OF A BUSINESS PLAN

“Do you think we’re a horrible company that gets up every day thinking of ways to go after artists?”

eToys spokesperson Ken Ross, on his johnny-.com-lately employer’s move to take away the domain name etoy.com from a group of artists, despite the fact they predate etoys.com by two years, USA Today, 15 December 1999

SELL IS A FOUR-LETTER WORD

“I think there’s a very fine line between good service and stalking.”

Tara Lemmey, director of the Electronic Frontier Foundation, on the art of online marketing, Nextravaganza conference, 14 December 1999

SEEK AND YE SHALL NOT FIND

“We started as a search engine, so we know what people are looking for.”

Lycos executive Mark Stoever, on the Web network’s continuing inability to get users to stick with it, perhaps because it still hasn’t found what they’re looking for, ZDNN, 14 December 1999