Author: Matt

“We’ve dialed back our cash-based marketing expenses, yet we’re still driving over 2.5 million users to our Web sites each month.”

Salon.com CEO Michael O’Donnell, raising questions about why his company spent liberally on TV ads in the first place, prompting belt-tightening layoffs earlier this year, San Francisco Examiner, 3 August 2000

“Claudia Schiffer is an avid Palm user and recognizes the opportunity to market an elegant, powerful and simple-to-use technology to the fashion-conscious public.”

Palm chief marketing officer Satjiv Chahil, on his company’s sex-sells distribution strategy, driven by the demographic overlap between predominantly male, geeky Palm users and predominantly male, geeky Claudia Schiffer fans, CNNfn.com, 2 August 2000

“The stores have proven the better value thus far. The stores are fabulously successful.”

Gazoontite founder Soon Chart Yu, on the irony of his company’s layoffs of Web staffers while his buzzword-free allergy-products outlets enjoy real-world success, News.com, 2 August 2000

“You would have to ask Microsoft why their version of their own software doesn’t do what their published details say it will. I don’t know why it doesn’t.”

Keith Mitchell, executive chairman of the London Internet Exchange, on the failure of the Greenwich Electronic Time project to display a constant time, let alone an authoritative one, on Microsoft browsers, The Independent, 1 August 2000

“A lot of people are saying, ‘I don’t care about the options — let’s talk salary.’ So there’s been more negotiations on that point.”

BlueLight.com HR director Pippa Manley, on the Kmart online subsidiary’s options-averse hires, The New York Times, 31 July 2000