Author: Matt

“We need to give IT an image makeover to make it more attractive to women.”

British cabinet member Patricia Hewitt, on fixing the computer-industry gender gap with a visit to the Gap and Supercuts, Wired News, 1 December 2001

“We’re seeing a big change in the Internet business that’s beginning to look a lot like the TV business.”

AOL Time Warner honcho Bob Pittman, on his dreams of filling Internet pipelines with the same kind of pablum he pioneered at MTV, EE Times, 30 November 2001

“We know we have to succeed but there is a broader concept there that we will pursue at some point.”

Microsoft CEO Steve Ballmer, on the world-domination plan that’s built into every Xbox game console, News.com, 29 November 2001

“They knew it would create marketing. It’s the guerrilla marketing that Ogilvy cherishes so much.”

San Francisco supervisor Gavin Newsom, on the city’s imposition of a $100,000 fine against IBM for having its ad agency etch peace symbols, hearts, and penguins on municipal sidewalks, ZDNN, 28 November 2001

“People really crave a reminder of human bonds that have to do with sacrifice and fellowship and getting to know each other over time.”

Cyberselfish author Paulina Borsook, on the dot-com generation’s discovery that they can get a return on emotional investment, The New York Times, 25 November 2001