GOOGLE WANTS TO BE YOUR FRIEND

“So what’s our straightforward definition of the ideal search engine? Your best friend with instant access to all the world’s facts and a photographic memory of everything you’ve seen and know.”

Google executive Marissa Mayer, on her company’s ultracreepy future, the Official Google Blog, 10 September 2008

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ATLAS SHRUGGED

“It gave a personality to the system, so [employees] hate the system and not us.”

Scott Knaul, director of store operations at Ann Taylor, on picking “Atlas” as the name for a new system which schedules workers according to productivity rather than, say, when they’d like to work, Wall Street Journal, 10 September 2008