“Independent Web publishers have been successful in creating great quality content and attracting loyal and passionate audiences, but they have been less effective in attracting national advertisers due to their limited individual size.”
Former PlanetOut president Mark Elderkin, on launching a gay online-ad network to compete with his old company, MarketWire, 14 August 2007
“Google is now taking only small steps that are undetected or ignored by the mass population of search users.”
Larry Freed, CEO of ForeSee Results, on an analysis his firm did of users’ satisfaction with the work of Googlers, Search Engine Land, 14 August 2007
“You assume in the beginning that a mention on the ‘Today’ show will drive tremendous traffic, but it’s not that easy.”
NBC Universal executive Beth Comstock, on discovering that television viewers don’t become Web surfers at the snap of her fingers, The New York Times, 13 August 2007
“This complaint in no way concerns isolated translations published on the Internet … by disinterested fans not fully aware of the illegal nature of their action.”
Marie Leroy-Lena, spokeswoman for Gallimard, the French publisher of Harry Potter, on arresting a schoolboy who’d translated the latest book and posted it online, News.com, 10 August 2007
“We know people like watching commercials. They just don’t like being force-fed at the wrong time.”
NBC Universal executive Chris McCumber, on launching Didja, a website full of commercials, to make up for the fact that people no longer watch ads at the appointed hour, Variety, 7 August 2007
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