Month: January 2004

“The spirit of their characters and the spirit of their brand were very aligned with the spirit of our brand as well. We like the big green guy.”

Hewlett-Packard CEO Carly Fiorina, on riding the advertising coattails of Dreamworks’ ogre franchise, Hollywood Reporter, 22 January 2004

“I knew that when people Googled me, what came up was a lot of random stuff, and I wanted to control what was found about me. And O.K., I also loved to see how manytimes I got Googled in a week.”

Entrepreneur Mark Pincus, on buying his name as an ad on Google, The New York Times, 22 January 2004

“Use of the Internet is reducing television viewing around the world while having little impact on positive aspects of social life.”

UCLA researcher Jeffrey Cole, on how the Internet is making life better for everyone besides TV network execs, Sydney Morning Herald, 20 January 2004

“We take our trademark seriously, but in this case maybe a little too seriously.”

Microsoft flack Jim Desler, demonstrating his company’s hastily discovered sense of humor about Canadian teenager Mike Rowe’s eponymous website, mikerowesoft.com, Forbes.com, 20 January 2004

“I haven’t spoken to any people who say I love pop-ups, send me more of them. But they are part of a quid pro quo. If you want to enjoy the content of a website that is free,the pop-ups come with it.”

David Moore, CEO of online advertising firm 24/7 Real Media, ignoring the fact that pop-up ads make it impossible to read a website, let alone enjoy it, The New York Times, 19 January 2004