WOMEN … UM … LIKE SITES THAT … UM … DO STUFF

“Women will gravitate to sites that address certain central areas that they’re dealing with and deal with them in a unique way.”

Yvette DeBow, analyst with Jupiter Communications, showing the fruits of her employer’s careful market research, News.com, 7 April 1998

AND LIKE MOST SITES, IT WILL CRASH AND NEVER MAKE MONEY

“Tonight was like building a Web site. We got a lot of people to work on it. Now we’ll take everything we learned and do it again next year.”

Marc Weiss, founder of Silicon Alley’s Web Development Fund, which promises to fill in the gaping money sinks that even gullible venture capitalists can’t be persuaded to back, on a recent “talent” show the fund hosted, New York Times, 6 April 1998

FOR EXAMPLE, READERS HAVE ALREADY DECIDED TO AVOID YOUR SITES

“We think that advertising designed to create brand awareness or corporate images is not going to work on the Web because it is a channel where you want to do something that you’ve already decided to do. So print is the right way to promote brand image and awareness.”

Pat McGovern, founder and chairman of trade publisher IDG, whose laughably bad Web sites certainly couldn’t be related to its lack of appeal to online advertisers, The European, 29 March 1998