THE SUBLIME AND THE RIDICULOUS

“We go to Twitter for breaking news, not Facebook. If it’s important, we’ll toss it onto Twitter right away. We go to Facebook only when it’s transcendent.”

Eric Carvin, the Associated Press’s social media editor, on the transcendent news-sharing power of the world’s biggest baby-photo repository, Digiday, 26 April 2012.

THE PURPOSE-DRIVEN TWEET

“I am working on clarity around that at the moment. I am currently trying to define what Twitter’s purpose is in the long term.”

Twitter CEO Dick Costolo, struggling to write a mission statement for the microblogging enterprise that stays under 140 characters, The Telegraph, 26 November 2010

IT’S NOT OFFICIAL LIKE A REFEREE’S WHISTLE

“We will also admit our mistakes when they are made and the Blackberry client should never have been labeled ‘official.’ It has since been changed and you won’t see that language used with Twitter clients in the future.”

Twitter platform chief Ryan Sarver, on how his company will stop saying what it means in the future, Business Insider, 14 April 2010