Digerati say the cutest things.
“In response to the curiosity, no chairs were thrown, no ultimatums served, I am not moving to Cupertino or Mountain View, I did not take a courier job and I require no assistance finding the door.”
Microsoft entertainment and devices executive J Allard, finally devising to do something genuinely entertaining in the course of exiting his job, ZDNet, 25 May 2010
“I think both in general and in the specific, Apple’s done a great job.”
Microsoft chairman Bill Gates, grudgingly conceding that Apple might be succeeding in more than just digital music, Fox Business News via TechFlash, 3 May 2010
“Ultimately they made the choice to anthropomorphize the hardware platform to a human being.”
Microsoft chief marketing strategist David Webster, demonstrating that the quest to humanize Microsoft’s image begins very close to home indeed, CNET News, 29 March 2010
“It is a battle not just of mind but of heart as well. We are wanting to make an emotional connection – we are ploughing a different furrow here.”
Unbearably British Microsoft executive Ashley Highfield, on his company’s plans to lose even more money with a marketing campaign for its Bing search engine, Guardian.co.uk, 8 March 2010
“The biggest opportunity is really to help people get done what they need to get done. I mean, it’s a marketing campaign, but it’s really true.”
Microsoft CEO Steve Ballmer, on Bing’s destiny as a sort of Web-based Clippy, Seattlepi.com, 2 March 2010
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