PLOP, PLOP, FIZZ, FIZZ, OH, WHAT A BELIEF IT IS

“We’re pretty opposed to advertising. It really turns our stomachs.”

Tumblr founder David Karp, on his jingoistic opposition to connecting audiences with marketers, Los Angeles Times, 17 April 2010

AND SOME OF IT WAS ACTUALLY NOT PORN

“February was a month of big milestones for us, possibly the most exciting of which was that you guys viewed Tumblr more than a BILLION times. That’s 36 million times a day, 25,000 times a minute, and more than 400 times a second!”

Tumblr CEO and professional adorablogger David Karp, on the amazing discovery that reinventing GeoCities and LiveJournal with a slightly more emo design can pay off, Tumblr Staff Blog, 8 March 2010