Tag: Bing

WITH FURROWED BROWSERS

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“It is a battle not just of mind but of heart as well. We are wanting to make an emotional connection – we are ploughing a different furrow here.”

Unbearably British Microsoft executive Ashley Highfield, on his company’s plans to lose even more money with a marketing campaign for its Bing search engine, Guardian.co.uk, 8 March 2010

THE UNBEARABLE LIGHTNESS OF BING

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“The biggest opportunity is really to help people get done what they need to get done. I mean, it’s a marketing campaign, but it’s really true.”

Microsoft CEO Steve Ballmer, on Bing’s destiny as a sort of Web-based Clippy,  Seattlepi.com, 2 March 2010