“It is a battle not just of mind but of heart as well. We are wanting to make an emotional connection – we are ploughing a different furrow here.”
Unbearably British Microsoft executive Ashley Highfield, on his company’s plans to lose even more money with a marketing campaign for its Bing search engine, Guardian.co.uk, 8 March 2010
Ditherati: See the Digerati Dither, Daily 