YOU DON’T OWN ME

“Shareholders’ meetings.”

Apple CEO Steve Jobs, answering an investor’s question at Apple’s annual shareholders’ meeting on what keeps him up at night, Apple 2.0, 25 February 2010

PERHAPS ANOTHER GUT NEEDS REWIRING

“Apple TV is still a hobby. The reaility is that Apple TV is in a market that is very small today. … But we’re going to continue to invest in it because our gut tells us there’s something there.”

Apple COO Tim Cook, on why he’s spending shareholders’ money on a living-room hobbyhorse, Digital Daily, 23 February 2010

ARE YOU SAYING STEVE JOBS BUYS THE SWIMSUIT ISSUE?

“The difference is this is a well-known company with previously published material available broadly in a well-accepted format.”

Apple sidekick-in-chief Phil Schiller, explaining why the company has banned little-known sexy apps from its App Store, while keeping ones by Sports Illustrated and Playboy, New York Times, 23 February 2010

“SHUFFLE OFF MORTAL COIL” NOT A FEATURE ON NEW IPODS

“Reports of my death are greatly exaggerated.”

A slide accompanying Apple CEO Steve Jobs’s presentation of new iPod models, News.com, 9 September 2008