WHY 2014 WILL BE LIKE 1984

“Every company that made computers when we started the Mac, they’re all gone. We’re the only one left.”

Apple shiller Phil Schiller, conveniently denying the continued existence of HP, Macworld, 23 January 2014

LET’S NOT BRING UP THE FACEBOOK DEAL, OKAY?

“It jumped the shark when it went to Android.”

Apple marketing chief Phil Schiller, on why he deleted his account on the Instagram photo-sharing service in a fit of operating-system pique, 9to5Mac, 19 April 2012

SO WHO’S THE WALRUS AND WHO’S THE EGG-MAN?

“My model of management is the Beatles.”

Apple CEO Steve Jobs, in a 2004 conversation with journalist Brent Schlender, Fast Company, 17 April 2012

NOW, WE’D LIKE THEM TO MOVE BACK

“Apple has a long relationship with Adobe. In fact, we met Adobe’s founders when they were in their proverbial garage.”

Apple CEO Steve Jobs, on his frustrations with uppity software makers who don’t know their place, Apple.com, 29 April 2010

RENDER UNTO STEVE THE THINGS THAT ARE STEVE’S

“It has come to our attention that Gizmodo is currently in possession of a device that belongs to Apple. This letter constitutes a formal request that you return the device to Apple. Please let me know where to pick up the unit.”

Apple general counsel Bruce Sewell, finding himself in the unusual role of corporate lost-and-found department in order to retrieve an iPhone prototype from mischievous gadget bloggers, Gizmodo, 19 April 2010