“While Patch is in a continual process of truly fascinating evolution and only a toddler of a company, it has definitely left ‘scratch’ in the dust.”

Patch editor-in-chief Brian Farnham, describing the impact the AOL-owned hyperlocal network has had with unwitting accuracy in a post announcing his resignation, Patch Blog, 11 April 2012


“While there are companies in the local space, AOL has the technology to digitize the local space at scale. We believe it’s an untapped market for the most part and one of the largest commercial opportunities online that has yet to be won.”

AOL CEO Tim Armstrong, who already sold AOL a local startup,, and now wants it to pour more megabucks into microcontent, MarketWatch, 17 March 2010